We are familiar with the Freerider problem of Economics: people who use a service without paying for it. The solution to the Freerider problem is Advertising-supported content for Freeriders: for example, Spotify or Radio.
What is lesser known, is the Lastrider problem of Economics! Suppose Tom is riding the subway train home. Every one on the train is also going home. Tom is the most patient man; he lets every one off the train before him ~ making sure no one is sleeping who may want to get off at this last stop.